Ray is no stranger to rebranding a business. He single-handedly redesigned and reimagined Castle Island Brewing's identity in 2024. The brand needed a refresh that spoke better to who they were and what they represented. Ray took that information and transformed each can into an illustration of what to expect off that first sip. Whether you're being blasted from the Hi-Def tanks with a juicy burst of tropical hops or finding your own adventure in the Keeper, the branding hones in on that happy place with each design. The color-way of the original cans remained the focus for consumer consistency during the makeover The new pill shape framing creates total brand cohesiveness among the core cans and limited releases alike.